The Bank Administration Institute (BAI) each year puts on the industry’s biggest trade show, the Retail Delivery Conference & Expo.

BAI hired MarshComm to write an essay on leadership, the conference theme, to help advertise its powerhouse quartet of keynote speakers for the 2002 Retail Delivery show: Rudy Giuliani, former mayor of New York City; Bank of America CEO Kenneth D. Lewis; Jack Welch, former CEO and Chairman of General Electric; and Sir George Mathewson, Chairman of the Royal Bank of Scotland Group.

The essay, featuring quotes and anecdotes of the four well-known leaders in action, ran as half of a two-page ad for the conference in magazines nationwide.

Now More than Ever, Strong, Effective Leadership Is a Necessity (PDF).

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