Summary
Southeastern Bank Financial Corp. (SBFC) wanted to publicize its strategic growth plans, which included opening the company's first branch outside its Augusta, Ga., market, announcing its intention to charter a thrift in Aiken, S.C., and changing the name of the holding company to reflect its broader focus beyond the borders of Georgia.

SBFC wanted broad exposure in its Augusta market, as well as notice in the new markets it planned to enter, and national coverage, if possible.

MarshComm staged a press conference within one week of our first meeting with SBFC executives, including:

• Writing & distributing press release announcing new strategic growth initiative Georgia Bank Financial Corp. Embarks on a New Growth Strategy (external link)

• Writing press conference script used by the four executives speaking
• Inviting local print and TV media
• Acquiring signage and supervising room set-up
• Managing the press conference on-site

The result: Desired local and national coverage of the initiative, including local print and TV, national print (American Banker).

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