For a period of three years, MarshComm wrote the quarterly earnings releases for Regions Financial Corp. (NYSE:RF). For the last two of those years, we also wrote the scripts used by Regions executives during quarterly conference calls with analysts.

In the midst of its merger with Union Planters Corp., Regions needed to communicate to shareholders and analysts that the integration process was progressing smoothly, while at the same time the bank was continuing to grow. Adding to the complexity of the script was the fact that much of the bank’s footprint – Alabama, Florida, Georgia, Mississippi and Louisiana – endured one or more of four hurricanes during the quarter. This offered the opportunity to showcase how the two merging companies came together in a crisis to continue to serve customers, a sure sign that the merger was indeed on track.

The goal of the script was to communicate the continued success of Regions’ strategy for merging with Union Planters, show the solid progress of the integration effort and credibly position the bank’s performance during the quarter as proof of the success of management’s longer term business strategy.

Bank Conference Call Script (PDF).

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