MarshComm was contracted to write two articles for Jefferson Pilot Financial’s Partner magazine, published to provide sales strategies to its field agents and financial representatives.

The first article is a feature on succession planning for small businesses, the theme of the issue. This article features personal insight and a number of first-hand accounts of successful succession planning by Jefferson Pilot agents.

Succession Planning Vital for Small Businesses (PDF).

The second article, the magazine’s cover story, is a profile of the Hankinson family, the company’s first three-member family to achieve Premier Partner status – its highest sales level. The article was written as both an "appreciation" of their efforts and as a means to impart advice to other Jefferson Pilot representatives.

Hankinsons Follow 'Old-School' Rules to Premier Partner Status (PDF).

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If you would like to see additional examples of our work, or if you have any questions or comments, please contact us.

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