Graphic Design: Annual Reports:
Bank Annual Reports
MarshComm has planned, project managed, wrote and designed Coastal Banking Company’s (OTCBB: CBCO) annual reports for the past four years. As the financial crisis hit the banking market, we have evolved the presentation of the company’s finances to a simpler, clean look that connotes quality and stability without excessive cost. Each report forthrightly discusses what has been “one of the most difficult banking markets in a generation” and candidly lays out the challenges ahead, while also highlighting and honestly expressing optimism about the company’s long-term future, based on a number of positive fundamental developments.
Coastal Banking Company 2010 Annual Report (PDF)
Coastal Banking Company 2009 Annual Report (PDF)
Coastal Banking Company
2008 Annual Report (PDF)
Coastal Banking Company 2007 Annual Report (PDF)
Appalachian Bancshares Inc. (Nasdaq: APAB) wanted to focus its 2006 annual report on the geographic growth of its franchise, having added a number of new locations, as well as a new thrift charter, during the year. The theme "Expanding Our Footprint" was chosen to highlight this growth, with the sub-theme "People First" added to reflect the company's emphasis on building its franchise around high-quality bankers in the markets it entered.
Marsh Communications was again tapped to handle its annual report, having done so the previous two years as well.
MarshComm planned, wrote and designed the 2006 annual report, bringing the theme and sub-theme to life through profiles of each new Appalachian Bancshares market. We included local and personal photography to illustrate the bank's involvement in, and commitment to, its new communities. The color palette and black-and-white photography added an understated, sophisticated feel to the book.
Appalachian Bancshares 2006 Annual Report (PDF).
Appalachian Bancshares wanted to utilize its 2005 annual report to highlight the tremendous growth the company had experienced during the year -- not just its financial growth, but also its growth in stature. In 2005, the company was listed on Nasdaq, raised significant capital through a successful stock offering and constructed a new headquarters building, positioning the company for even greater future growth.
MarshComm planned, project managed, wrote and designed the 2005 annual report, centered on the theme "Reaching New Heights," an apt metaphor for the ongoing growth of the company. The verdant colors and vibrant landscape photography chosen for the book, featuring numerous shots along and near the Appalachian Trail, captured the implicit progress and attainment of goals in the theme.
Appalachian Bancshares 2005 Annual Report (PDF).
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