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Financial Services Communications & Strategy

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Marsh Communications Chosen to Manage Marketing and Investor Communications Initiatives

ATLANTA , Jan. 8, 2007 - Marsh Communications LLC, a financial services communications and investor relations firm, has been chosen to manage new initiatives by Analytic Innovations and Home Forge Remodeling Inc.

Analytic Innovations, a Chicago-based data management and analytics company focusing on financial services clients, has chosen Marsh Communications to lead the public relations and marketing effort for the company's new fraud risk analysis business unit, including strategic communications consulting, editorial services, media relations, trade show marketing support, and Website and marketing collateral support.

Analytic Innovations' fraud risk management division is focusing initially on debit card portfolio fraud, providing debit business managers a data-driven framework to make strategic fraud-management decisions that enable a quantifiable improvement in debit portfolio profitability.

"We chose Marsh Communications to help us create awareness of our debit fraud solutions because of MarshComm's extensive experience in financial services and card marketing, including its long-standing relationship with Fifth Third Bank's card division," said Jeffrey M. Trachtman, vice president and manager of Analytic Innovations' fraud risk management division.

Home Forge, an Atlanta-based h igh-end kitchen and bathroom remodeling business providing unique time-definite service, has tapped Marsh Communications to develop a package of investor communications materials to help attract new sources of growth capital.

"Home Forge has a unique and compelling story to tell potential investors, and we needed a firm that specializes in communicating financial and business operations information to the investment community," said Bruce Meller, founder and president of Home Forge. "Marsh Communications has developed a set of investor materials that succinctly communicates the key benefits of investment in our company."

"Analytic Innovations and Home Forge represent the spectrum of services Marsh Communications provides its clients," said John Marsh , president of Marsh Communications. "In addition to our core banking expertise, we also assist financial services-related companies with marketing and PR, and provide a wide range of investor communications services."

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